{
  "name": "Digital Reality Gap",
  "url": "https://digitalrealitygap.com",
  "description": "The Digital Reality Gap is the difference between what a company is and how the internet represents it. Download the Digital Reality Canvas and measure your gap.",
  "maintainer": {
    "name": "PageRadar",
    "url": "https://pageradar.com"
  },
  "license": {
    "name": "CC BY-SA 4.0",
    "url": "https://creativecommons.org/licenses/by-sa/4.0/",
    "attribution": "Digital Reality Gap framework and Digital Reality Canvas by PageRadar, licensed under CC BY-SA 4.0. Learn more at digitalrealitygap.com"
  },
  "version": {
    "framework": "1.0",
    "canvas": "1.0",
    "rubric": "1.0",
    "published": "2026"
  },
  "realities": [
    {
      "n": "01",
      "name": "Business Reality",
      "description": "What is actually true: the value you deliver, who you serve, the outcomes you create."
    },
    {
      "n": "02",
      "name": "Stated Reality",
      "description": "What you say publicly: your positioning, your promises, your messages."
    },
    {
      "n": "03",
      "name": "Internet Reality",
      "description": "What the world finds: how search, AI, and third-party sources represent you."
    }
  ],
  "tiers": [
    {
      "id": "open",
      "label": "Run it yourself",
      "steps": "Canvas + Check",
      "outcome": "You see your gap and leave with your top three moves."
    },
    {
      "id": "measured",
      "label": "Needs evidence and tooling",
      "steps": "Score + Radar",
      "outcome": "You get a number, the drivers behind it, and how it moves over time."
    }
  ],
  "stages": [
    {
      "n": "01",
      "name": "Map",
      "description": "Map the three realities and read where they drift apart.",
      "tier": "open"
    },
    {
      "n": "02",
      "name": "Check",
      "description": "Reveal the gap using the AI and search output your buyers see.",
      "tier": "open"
    },
    {
      "n": "03",
      "name": "Measure",
      "description": "Turn the gap into a score, from evidence rather than opinion.",
      "tier": "measured"
    },
    {
      "n": "04",
      "name": "Monitor",
      "description": "Re-measure on a cadence and watch for drift.",
      "tier": "measured"
    }
  ],
  "canvas": {
    "blocks": [
      {
        "n": 1,
        "band": "Business Reality",
        "title": "Real Value",
        "description": "What you actually deliver."
      },
      {
        "n": 2,
        "band": "Business Reality",
        "title": "Target Buyer",
        "description": "Who you help, and why."
      },
      {
        "n": 3,
        "band": "Stated Reality",
        "title": "Stated Value",
        "description": "What you claim, and the category you claim it in."
      },
      {
        "n": 4,
        "band": "Stated Reality",
        "title": "Stated Buyer",
        "description": "Who you say it is for."
      },
      {
        "n": 5,
        "band": "Internet Reality",
        "title": "Public Evidence",
        "description": "Your site, content, proof, data."
      },
      {
        "n": 6,
        "band": "Internet Reality",
        "title": "Third-Party Signals",
        "description": "Reviews, mentions, analysts."
      },
      {
        "n": 7,
        "band": "Internet Reality",
        "title": "Machine Understanding",
        "description": "Do search and AI classify you correctly?"
      },
      {
        "n": 8,
        "band": "Internet Reality",
        "title": "AI Representation",
        "description": "How are you represented when buyers ask for options?"
      },
      {
        "n": 9,
        "band": "The gap",
        "title": "Recommendation Risk",
        "description": "Where confidence breaks down."
      },
      {
        "n": 10,
        "band": "The gap",
        "title": "Gap Drivers",
        "description": "The root causes to fix first."
      }
    ],
    "sourceStates": [
      {
        "name": "Declared",
        "description": "Supplied by the company. Blocks 1 and 2 can only ever be this."
      },
      {
        "name": "Observed",
        "description": "Found on the company’s own properties: site, docs, product pages."
      },
      {
        "name": "Perceived",
        "description": "Synthesised from what AI systems actually answered."
      },
      {
        "name": "Evidenced",
        "description": "Supported by a third-party source you can cite."
      },
      {
        "name": "Unknown",
        "description": "Not enough evidence. A real answer, and often the finding itself."
      }
    ]
  },
  "score": {
    "direction": "higher-is-better",
    "description": "The score measures alignment: 100 would mean the internet represents the company exactly as it is. Publish it with a band, never on its own.",
    "bands": [
      {
        "range": "85–100",
        "name": "Aligned"
      },
      {
        "range": "70–84",
        "name": "Minor gap"
      },
      {
        "range": "50–69",
        "name": "Moderate gap"
      },
      {
        "range": "0–49",
        "name": "Significant gap"
      }
    ],
    "rules": [
      "Score from public evidence, never from the Canvas. A self-generated number measures your opinion of yourself.",
      "Score all eight dimensions. One headline number hides which one is failing.",
      "Benchmark against named competitors. Being absent only means something relative to who is present.",
      "Record the evidence behind each score, so the next run is a comparison and not a fresh guess.",
      "Publish the band and the confidence level with the number. A score standing on two sources and a score standing on twenty are not the same claim."
    ]
  },
  "dimensions": [
    {
      "n": 1,
      "name": "Value & Message",
      "reads": "Real Value ↔ Stated Value",
      "description": "You deliver more than your own messaging claims."
    },
    {
      "n": 2,
      "name": "Buyer & Audience",
      "reads": "Target Buyer ↔ Stated Buyer",
      "description": "Who you serve and who you say you serve have drifted apart."
    },
    {
      "n": 3,
      "name": "Category & Positioning",
      "reads": "Stated Value ↔ Machine Understanding",
      "description": "You are classified differently from how you sell."
    },
    {
      "n": 4,
      "name": "Proof & Evidence",
      "reads": "Real Value ↔ Public Evidence",
      "description": "The value is real. The public proof is thin."
    },
    {
      "n": 5,
      "name": "Currency & Freshness",
      "reads": "Business ↔ Internet Reality",
      "description": "Old pages and profiles still describe a previous company."
    },
    {
      "n": 6,
      "name": "Machine Understanding",
      "reads": "Machine Understanding ↔ Third-Party Signals",
      "description": "Your sources contradict each other, so nothing resolves cleanly."
    },
    {
      "n": 7,
      "name": "Recommendation",
      "reads": "AI Representation ↔ Third-Party Signals",
      "description": "AI reads you correctly and still recommends someone else."
    },
    {
      "n": 8,
      "name": "AI Representation",
      "reads": "Real Value ↔ AI Representation",
      "description": "AI describes you inaccurately, or leaves out what matters."
    }
  ]
}